Exoticca is a leading company in the digitization of large tourist trips, a very complex category that includes multiple flights, hotels and activities. The value proposition of this startup is based on two fundamental pillars: a 100% ‘online’ offer with real-time availability that makes the purchase process faster and more convenient for the end customer, and more affordable prices for large trips thanks to the disintermediation in the value chain and the intensive use of technology in all its processes.
In this new edition of BBVA Spark’s Startup Spotlight series, Exoticca’s CEO, Pere Vallès, talks to us about the success of a project that has grown from a turnover of €2 million in its first year of sales in 2015, to €200 million in 2023 together with Lucía Hojman, head of business development at BBVA Spark in Spain.
