The road to success of a startup is not travelled alone. During its growth, the founders seek to achieve their objectives through the financial backing of other partners. But this leads to share dilution along the way and they lose some control over their company. We analyse the relevance of this aspect that should be taken into account by both entrepreneurs and investors.
Promoting the development of one or more products, scaling up the company more quickly or expanding into new markets are some of the reasons given for a startup to require a capital increase. But getting that backing has a relevant effect: share dilution, a phenomenon that causes the ownership of the company’s founders and partners to be reduced.
If we imagine a startup as if it were a cake, the entry of new capital in each financing round makes its size increase so that old partners or new investors can take a slice of it.
When this happens, two scenarios open up for both the entrepreneur and those who already have a stake in the business. On the one hand, they can either go to the financing round so that their percentage does not decrease (i.e., have a proportionally larger piece of the cake) or abstain and assume that their slice will be smaller (as the size of the cake increases).
The latter does not mean that its shares have a lower valuation. Even if they keep the same number of shares, these may increase or decrease in price. Simply put, they will have a smaller percentage of the total with the capital increase and give up part of their ownership. But how can it be calculated? What aspects should be taken into account?
Before the capital increase takes place, it is possible to calculate the percentage to be acquired by the new investor and the number of shares to be issued. According to Upbizor, a consulting firm specialising in the entrepreneurial ecosystem, several concepts come into play in these calculations:
To calculate what percentage the new partner will have, it is only necessary to divide the contributed capital and the post-money valuation. In a practical example,
But how many shares must be issued to acquire that percentage? To speed up this process, specialised platforms such as Capboard.io are available to founders and partners. In this equation, we must take into account:
Therefore, it will be necessary to issue 5,714 shares.
Dilution should be taken as a natural effect in the evolution of any startup. However, both entrepreneurs and early investors must monitor this process to drive the project forward without losing control of the company.
The Brazilian investment fund Latitud recommends that founders retain 50 or 60% of the company’s ownership when closing a Series A financing round. In addition, it is also advisable for dilution to be between 15 and 20% per round.
To limit dilution, founders and early investors can take a few steps:
Partners such as BBVA Spark offer these types of solutions that allow entrepreneurs to obtain capital to develop their business plans.
In complex contexts, attracting investment becomes a challenge for high-growth companies, which may suffer variations in their valuation. If it declines, after a new round of investment, the investor would have paid a price higher than the value of the company.
To protect themselves in this type of situation, founders and investors often introduce anti-dilution clauses, a mechanism designed to protect the value of the investment if shares are issued in future rounds at a lower price than previously paid.
In such a case, the investor could exercise its right to issue new shares to offset the loss of value or restructure the capital to adapt it to what it should have received at the beginning. Therefore, in order not to include this clause, the Delvy law firm recommends that entrepreneurs “negotiate and agree with investors on the valuation of financing rounds.”
Growth is the verb that guides startups in their development. However, it is important to ensure that this does not happen at any price so that, if the founders so wish, the cake always retains the ingredients that launched it to success: their ideas and vision, as well as the commitment of the investors who backed the project in the beginning. However, sometimes, for those entrepreneurs who aspire to achieve profits with the sale of the company (‘exit’) it is also relevant to monitor this section if, at the end of the day, they want to obtain the maximum profit.